A social media phenomenon that has attracted attention recently is quite different from the others. This phenomenon; Lil Miquela aka Miquela Sousa. What makes Lil different is that she is not a real person.
So she is a virtual person. However, despite being a virtual person, she has millions of followers on Instagram. In addition, she works with world-famous brands and world-famous artists.
Who is Lil Miquela?
Lil Miquela is a 19-year-old Brazilian/American model, singer, social media phenomenon, and computer-generated virtual person. In addition to all these, she is also very sensitive to social and social issues. She also posts about the challenges women face, racism, Black Lives Matter, LGBTQ+, and youth. Some people also liken her to the character "Ashley O" in the Black Mirror series featuring Miley Cyrus.
Miquela Sousa, or Lil Miquela, is a fictional American character created by Trevor McFedries and Sara DeCou. The project began in 2016 as an Instagram profile. The account details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion. As a marketing tool, Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. The account amassed more than a million followers in its first two years. As of February 2023, Miquela has over 2.8 million Instagram followers.
She first entered our lives in April 2016, and after she entered, she made a huge impact in the world. Because she was pretty real, she. Too real to be indistinguishable at first glance. She dressed like real people, reflected in the mirror when she took a picture, went to festivals, and spent time with real people and famous names in restaurants in New York and Los Angeles. Because of these, people who considered her real thought that Lil was a photoshop-filtering person. Lil, who finally clarified the virtual or real discussions that emerged, announced that she was not a real person from her Instagram account, thus attracting more attention.
The creators of Lil Miquela are a start-up firm called Brud. The founders of the firm are Trevor McFedries and Sara Decou. The firm is quite ambitious about Miquela's position and unique abilities in the virtual space. Because this virtual personality they created suddenly became so popular that they entered the Times' "Most Influential People on the Internet" list of the most influential people on the Internet in 2018, along with Lil. They also make virtual male designs and continue their projects.
Lil Miquela is featured on Instagram, TikTok, YouTube, and Spotify with her songs. She promotes products herself, sings, shoots music videos, and models for many famous brands. It is predicted that such a virtual personality will lead to significant changes in many sectors in the future, especially in the field of marketing. One of the creators' goals in the near future is to be able to star Miquela in a movie or TV show.
Are There Other Virtual Persons Like Lil Miquela?
Lil Miquela is quite popular, but there are other virtual personalities like her who are starting to gain popularity in these areas. For example, another notable name: Shudu Gram. Shudu is one of the world's first digital models, although not as popular as Lil Miquela yet. She's even more realistic than Lil.