MrBeast, whose real name is Jimmy Donaldson, started making his first videos at the age of 13 on his brother's computer. And he basically shares what he does in the game Counter-Strike. Even though he somehow gained a small audience, his growth story is extremely interesting:
One day, thinking that he has not grown up enough, he decides to do something different. He stands in front of the camera and counts from one to a hundred thousand without sleeping for forty hours.
The video strangely attracts a lot of attention. Seeing this interest, an advertiser comes and says he wants to advertise.
MrBeast earns $10,000 from this ad.
Instead of splurging that $10,000, he gifts it to a homeless person. And he's broadcasting this story live on YouTube again.
And after that video, he suddenly becomes popular. In fact, since then, Beast has been sharing videos of himself giving away money to people.
James Stephen "Jimmy" Donaldson (born May 7, 1998), better known by his online alias MrBeast, is an American YouTuber, online personality and philanthropist. He is known for his fast-paced and high-production videos, which feature elaborate challenges and large giveaways. With over 234 million subscribers, he is the most-subscribed individual on YouTube and the second-most-subscribed channel overall.
On the one hand, he does not neglect to invest in his business. I'm talking about spending 2-3 million dollars per video.
Part of this is the production cost, but on the other hand, it gives large amounts of rewards to the people who participate in that video every time.
He prepares his videos so entertainingly and meticulously that his fan base continues to grow at a rapid pace.
According to research conducted by Forbes magazine, MrBeast earned over fifty million dollars in 2021. They think it will exceed a hundred million dollars by 2022.
MrBeast currently has 235 million followers on YouTube and 49 million followers on Instagram. (Jan 2024)
And the real source of his wealth comes from his ability to sell new products to his audience.
For example, he has a shop called ShopMrBeast that runs on Shopify. It sells mainly textile products here.
He has a candy brand called Feastables that he sells through Shopify and Walmart.
There's also his latest venture, burger joint MrBeast Burger. While it was initially only selling online, it decided to offer its customers a physical experience by opening hamburger restaurants in over five thousand locations.
In fact, 20 thousand people come to see MrBeast for the opening of his first hamburger shop. And nearly 10 thousand hamburgers are sold.
When we bring these three initiatives together and add their revenues from YouTube, it is believed that MrBeast has reached a valuation of one and a half billion dollars.
Currently, he wants to get 150 million dollars from there by selling ten percent of his business. He wants to make even better videos with this money.
Because MrBeast believes that if he can continue to make YouTube's most-watched videos for the next 5-10 years, he will have completely different opportunities in front of him.
He tries to measure the reactions of the audience after every video he publishes. Examines video analytics; What did people like? What didn't he like? Where did it break?
He also meets with other YouTubers. He exchanges ideas with them and raises the bar a little higher each time, ensuring that his YouTube channel remains very strong.
And this power also paves the way for his trade in other areas.
MrBeast now has huge studios in North Carolina and they produce huge productions here.
But he's still true to his initial core idea: Build relationships with people, give them money, entertain them, help them make a fortune, and make the best videos possible. Keep spending all your money on videos, make the best productions possible.
When you combine this deep relationship with creative marketing activities, it is much more possible to become a person who can sell anything.
His audience loves him, is ready to hear what he has to say, and finds creative ways to meet that audience.
For example, while promoting the candy, he designs a small replica of the Vonka chocolate factory in his own facilities, shoots a very entertaining video there, and also distributes prizes to the people who participate in that video.
He gives away many different prizes, from Teslas to lifetime chocolates or cash vouchers.
He brings the product to the consumer within a story and ensures that people actively participate in that story.
The audience wants to win these awards and is curious about the stories of the people who won these awards, and MrBeast successfully sells its candies.
Very successful campaigns indeed. We know that Feastables' sales in the first three months exceeded ten million dollars.
MrBeast attributes this marketing success to his knowledge of YouTube.
For example, the design of the cover is very important for watching your video on YouTube. From there, he decides what the packaging design should be like.
He closely monitors his audience's video viewing patterns on YouTube and constantly collects data. He does the same thing when selling physical products.
He's an incredibly data-oriented person. There is such a team around him and they constantly analyze the data. In this way, they are very successful in marketing.
And MrBeast says they're just getting started, they'll expand the burger chain, expand Feastables to other countries, and gamma other products.
Now he is not just a YouTuber but also a very successful businessman.
This is what we call the creativity economy.
So, if you can create something and make your audience like it on some platforms such as YouTube, it is possible to sell them new things. You can respond to them with new work.
The important thing is that what you produce is beautiful, that you establish deep relationships with people, respect them, and make them happy.
https://www.instagram.com/mrbeast