In 1966, the Dacia brand was founded in Romania, after the name 'Dacie', the region of the first Romanian settlers. A license agreement was signed with Renault. Dacia's mission was to offer all Romanians modern and robust family vehicles.
The founder of Dacia, whose foundations were laid in 1966; Contributions of the Romanian State and Renault. Its factory was built in the city of Pitesti. The first name of the brand is Uzina de Autoturisme Piteşti (UAP).
In 1968, Renault 8 model, all parts of which were imported from France, assembled and painted in its factory in Piteşti, started production by giving it to the market under the name Dacia 1100. Dacia 1100 had a 4-door 5-seater body and a rear-positioned 1100 cc 4-cylinder 46 HP engine. 133 km/h. It had a top speed and consumed an average of 6.6 liters of gasoline per 100 km. The Dacia 1100 model continued to be produced until 1971.
In 1969, when the Renault 12 model began to be produced in France, Dacia began to assemble the 12 under the name 1300 and its own logo. Dacia 1300s used a 1289 cc 54 hp engine. Its top speed was 144 km/h and it consumed 9.4 liters of fuel per 100 km.
In 1979, the Renault 12, and thus the Dacia 1300, underwent a facelift, and an Eastern European brand surprisingly varied equipment options were added to the product range during these years.
The single-door 1310 Sport, based on the Dacia 1310, and later a 1410 Sport, based on the Dacia 1410, were produced in limited numbers in 1981.
Dacia continued to produce the Renault 12 model with various make-ups it applied after 1981, and made 2- and 4-door pick-ups. The historic fall of the Berlin wall in 1989 led to the rapid collapse of Eastern European communist regimes.
Dacia achieved significant sales figures, especially in Romania, with the Solenza model it produced based on an old Peugeot model, the 309. The Solenza, an upgraded version of its predecessor Super Nova, contributed greatly to Renault's development in 1999 to make Dacia a world brand.
In 1999, Dacia became a brand of the Renault Group. Renault bought Dacia and started a radical modernization at the Pitesti plant. There has been a revolution in quality.
When we came to 2004, Dacia almost opened a white page with the Logan model. In 2007, Logan's 7-seat Station version Logan MCV was followed by the Sandero Hatchback model in 2008 and the affordable SUV named Duster in 2009. In 2012, the product range expanded with the arrival of the MPV model Lodgy and the compact commercial model Dokker, which are full of extraordinary technologies.
LOGAN LAUNCHED IN 2004
Logan, a durable family sedan designed for developing countries with a more affordable price than its competitors; helped the brand be reborn. Logan made an immediate difference in the automotive world and was a huge commercial success, including in Western Europe where it was launched in 2005.
SANDERO LAUNCHED IN 2008
The second major launch of the Dacia brand was Sandero in 2008. Its large dimensions, practical design, versatility and accessibility made it the best-selling model in Europe.
DUSTER LAUNCHED IN 2010
Dacia once again broke the conventional assumptions of the automotive industry with Duster. The Duster is not only the most economical SUV on the market, but also an attractive car with real off-road capabilities. Once again, the brand found significant commercial success.