Earl Silas Tupper was an American businessman and inventor. He invented Tupperware, an airtight plastic container for storing food. He then founded the Tupperware Plastics Company to manufacture the plastic container that carries the dentine. When you see plastic containers, you will definitely recognize them.
American entrepreneur Earl Silas Tupper decided to develop a new product using plastic when his first business, the landscape and nursing home company, collapsed after World War II. Earl Silas Tupper, which produces non-spill, airtight, capped plastic storage containers, has produced a successful product, but its sales did not reach the expected figures.
Even if the storage containers he produced received design awards, they did not attract attention due to the bad reputation of plastic and were distributed to those who bought cigarettes as a promotion.
Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food, and for founding the related home products company that bears his name, Tupperware Plastics Company. Tupper was born on a farm in Berlin, New Hampshire. The Tupper family moved from Berlin when he was three years old.
He held meetings among women called "Recipe Day", where women gathered together to give each other recipes and tips, and during these meetings he began to promote Tupperware. Tupperware, whose sales exploded with "Recipe Days", went beyond its borders in time and spread all over the world.
Earl Silas Tupper was born on a farm in New Hampshire in 1907. When Tupper was only ten years old, he went door-to-door marketing his family's occupation of farming products. Who would have thought that this marketing method would push Tupper into one of the most interesting marketing methods in the world in the future, and in today's world where plastic is known to be so unhealthy, it will become one of the few rich people in the world with the materials it produces from airtight special plastic...
Tupper studied at Bryant & Stratton, now Bryant University, and worked in landscaping and landscaping until the Great Depression forced his business into bankruptcy. He later got a job at the DuPont chemical company.
In the 1930s, when Earl Silas Tupper worked for DuPont, food and drink were stored in glass jars or cans. After the Second World War, when Tupper's first job failed, he decided to develop a new product with plastic, which he thought had a very bright future. Tupper purified the slag using black, inflexible polyethylene slag scraps, the waste product of the oil refining process given to him by his supervisor at DuPont, and began producing lightweight, unbreakable containers, pots, bowls, dishes. Tupper founded the Tupperware Plastics Company in 1938 and introduced Tupper Plastics to stores in 1946. Tupperware, which produces non-spill, airtight, lidded plastic storage containers, has also managed to obtain multiple patents (Portable cooking equipment, Container for foodstuffs or the like) for these containers. However, although he produced a useful product, he did not achieve the expected success. Although the storage containers he produced were deemed worthy of many design awards, he did not attract the attention of people due to the widespread thought that plastic was harmful at that time. In fact, for a period, these products were given as a promotion alongside cigarettes and some similar products.
Tupper, who met Brownie Wise in 1948, developed a better marketing strategy and organized meetings among women, called "Recipe Day" at that time, where housewives gave each other recipes and tips. At these meetings, they started promoting Tupperware. Tupperware, whose sales started to increase with this marketing strategy, mostly developed by Wise, withdrew from sales in retail stores in the early 1950s. House parties, which became known as "Tupperware Parties", started to become widespread in a short time.
The fact that the features such as how useful Tupperware products are, and which container is more practical for storing which foods at house parties, to housewives, attracted the attention of women. In fact, this marketing strategy was the forerunner of the strategies that are frequently used today. It has led to the development of marketing techniques such as "house-to-house marketing", "marketing chain creation", "direct marketing", which has become a large industry.
This marketing strategy attracted such attention that Tupperware sales exploded around the world. Company headquarters moved from Massachusetts to Orlando, Florida. Brownie Wise, the hero of the sales strategy that helped Tupperware's branding and reach large sales figures, was fired as a result of a disagreement with Earl Silas Tupper. Tupper fired Wise in 1958 and sold the Tupperware Company to Rexall for $16 million. Tupper renounced his US citizenship soon after due to tax debts and bought an island off the coast of Costa Rica. Tupper died on October 5, 1983 in Costa Rica.
Today, Tupperware is one of the largest companies in the sector and the world in kitchen tools and equipment, with a turnover of over 2 billion dollars. Tupperware products have been promoted by many consultants in more than 100 countries with the "Recipe Day" system for over 70 years. According to the information provided by Tupperware, approximately 30 “Tupperware Recipe Days” are made every minute.