The brand, which first entered the fashion sector by selling luxury leather bags and suitcases, succeeded in appealing to the elite masses in a short time.
Prada S.p.A. luxury clothing for women and men, leather accessories, bags, hats, etc. An Italian fashion brand specializing in products. It was founded by Mario Prada.
The Prada brand was first founded in Milan in 1913 by Mario Prada and his brother Martino as a store selling bags, trunks, and travel accessories.
The company was founded in 1913 by Mario Prada and his brother Martino as a leather goods store under the name "Fratelli Prada" (Prada Brothers) in Milan, Italy. In the beginning, leather goods and bags and suitcases imported from England were sold in the store.
Prada became the official supplier of the Italian Royal House in 1919. Prada was allowed to display the House of Savoy crest and knotted rope design in the brand logo, and Prada became the brand of the Italian aristocracy and upper middle class. Later, as the brand became popular, this logo was removed, and only the Prada text remained.
Although Mario Prada did not believe that women should be in business life and prevented female family members from entering the company, after him, his daughter Luisa managed the brand for 20 years. She was Luisa's daughter, Miuccia Prada, who brought the brand to its current position.
Miuccia Prada
Upon the death of Mario Prada, his granddaughter Miuccia Prada takes over the company and changes the fate of the brand. Miuccia Prada was born on May 10, 1949, in Milan. Miuccia Prada, one of the most important women of the 20th century, is a theater and modern art lover.
Prada introduces its first ready-to-wear collection in 1989. In the collection dominated by sharp lines, the most intensely used color is black. With the touches of Mario Prada, Prada transforms from a brand selling leather products into a luxury fashion house. In 1982, it introduced the first women's shoe collection, and in 1993 the first men's clothing and shoe collection. In 1992, Miuccia Prada launches the Miu Miu brand, which is an abbreviation of her own name. Prada is no longer just a luxury fashion house, it has become a fashion-oriented and trend-setting brand.
In 2006, the brand name is heard in the movie "Devil Wears Prada". Based on Lauren Leisberg's book of the same name, in which she recounts her experiences while working with Anna Wintour, the world-renowned editor of the American Vogue magazine.
In addition, the brand has a 700-page book called "Prada: Creativity, Modernity, Innovation". The book describes the last 30 years of the brand, as well as advertising and fashion shoots.
Miuccia Prada has brought numerous innovations and differences to the fashion industry by putting the hand of women into the brand. Prada brand is one of the most important names in the luxury brand category in the production of women's and men's clothing, shoes, glasses, perfumes, cosmetics, and accessories, and includes the brands Miu Miu, Church's, Car Shoe, and the luxury patisserie brand Marchesi.
In an investor presentation in November 2021, Prada CEO Patrizio Bertelli officially crowned his eldest son and heir, Lorenzo Bertelli, as his successor and said he could deliver the brand to him in three to four years. Lorenzo Bertelli, a former rally driver, is currently the Prada Group Corporate President and chief marketing officer.