George Boedecker, Scott Seamans, and Lyndon Hanson of the USA wanted to produce a comfortable, durable, and inexpensive shoe to wear when going fishing in 2002. The ugliest shoe in the world is 20 years old!
They founded Crocs. Its name comes from the crocodiles that can come ashore from the sea.
They used a special material called 'Croslite', which is a closed-cell resin.
This material made the shoe soft, with non-marking, ventilated support. Thanks to the holes in it, it was easy to drain the water. They received the most attention from health workers. The so-called 'ugliest shoes' Crocs have sold 300 million pairs to date! Because it's an easy-to-clean, lifetime item for $50-80.
Do you know that they bought the idea of using special accessories by attaching special accessories to the holes on it from a family who decorated their children's Crocs for $ 20 million? After getting used to the comfort of home during the pandemic, it became an indispensable part of daily life.
It's even worn on the red carpet now. Its annual value is expected to reach $5.1 billion in 2026. No matter how luxurious and casual the Crocs are, they still haven't won over some women, including myself. Victoria Beckham to Justin Bieber, who gifted him Crocs, "I'd rather die than wear them!" he said...
What is the history of Crocs?
The origin story of Crocs, which takes its name from Crocodile because it resembles a crocodile, dates back to twenty years ago. Three entrepreneurs decide to produce a shoe for their hobby, sailing. For comfortable use on the boat, they must be non-slip, waterproof, and anti-bacterial. They should also be easy to put on, and take off and be comfortable. It is with these pursuits that Crocs are created.
The shoes are produced from a special material called "Croslite", which is different from plastic and rubber, provides comfort in cleaning and wearing, and whose patent belongs to the brand. Three friends still keep the formula of the substance containing resin a secret. The shoes are being introduced for the first time at a yacht show in the USA. It is a favorite of sailors. Then his fame spread. It becomes popular first in Central America and then in coastal areas with advertisements for "ugly can be beautiful". With its features, it is starting to appeal to a wide audience from doctors to housewives.
CREATE YOUR OWN CROCS
Colorado-based Sheri Schmelzer and her three children's idea of accessories to decorate their Crocs brings that family $20 million.
Others also found these shoes very rude and unattractive. Crocs' enemies appeared. www.ihatecrocs.com is full of images of shoes being burned and torn apart. Hundreds of anti-Crocs t-shirts are sold on the site. Ultimately, this hostility contributes to sales that no advertising campaign can easily do. It makes it a phenomenon. Even if a person who wears the shoe once does not take it off again, "I will never wear this!" It is said that even those who say so have turned into fanatical users. That's why the owners call him "I'm the most beautiful and ugly!" wears his name.
WHY CHOOSE HOLLYWOOD STARS
Famous Hollywood stars and politicians are also frequently caught with Crocs. Al Pacino, Jack Nicholson, Adam Sandler, Terri Hatcher, Matt Damon, and George W. Bush are some of them. So why is this shoe so popular? They are lightweight, each weighing 150 grams. It hugs the foot well. It relieves the pressure exerted by body weight. Air holes allow the foot to breathe. It does not hold moisture, odor, or stains.