At the beginning of October 2018, Instagram's founders, Kevin Systrom and Mike Krieger, said in a statement on the company's website, "We are pleased to announce that Adam Mosseri, currently our Deputy Product Manager, will be taking over Instagram as of today."
Kevin Systrom and Mike Krieger, who met while studying at Stanford University, continued to manage Instagram, which they started in 2010, inspired by old Polaroid photographs, even after they transferred it to Facebook.
Mosseri started working at Facebook in 2008 as a product designer. He became a manager in 2009 and the design director of Facebook in 2012. He served as vice president of Facebook from 2016 to May 2018. As of October 1, 2018, he was appointed as the new head of Instagram by Facebook. Mosseri is not the CEO. According to the statement made by Facebook, Facebook gives the title of CEO only to company founders. Mosseri is the top executive of Instagram.
Adam Mosseri (born January 23, 1983) is an American businessman and the head of Instagram. He formerly served as an executive at Facebook. Mosseri was born in New York City to an Egyptian-born Israeli Jewish father, a psychotherapist, and an Irish Catholic mother, an architect.
Mosseri lives in San Francisco. He is married and has three children. He is a citizen of Israel and the USA.
July 2022
Adam Mosseri explained why Instagram gave up TikTok-like features
Instagram recently started testing full-screen videos and photos. These tests were met with a reaction from the user. Mosseri stated that 4 different situations on the platform caused this reaction.
Instagram, which has added many features to its platform one after another in a short time, is taking a step back after users intensely expressed their longing for the old application. If you remember, Instagram recently started testing full-screen videos and photos. Especially after Kim Kardashian and Kendall Jenner shared the "Make Instagram Instagram Again" meme and the protests of well-known content producers on Twitter, the company is currently suspending the features it added to the TikTok competition.
In response to these reactions, Adam Mosseri first published a video and explained why they made these changes. In an interview with The Verge, Mosseri stated that they expect people to react to this change, and also stated that this reaction shows that people care about Instagram.
4 different situations on the platform caused a reaction
Evaluating the reason for the reactions, Mosseri stated that 4 different situations on the platform caused the reaction. The first of these, he said, is that some users really don't like full-screen streaming at all.
According to Mosseri, the second situation that caused reactions is that videos on the platform are growing more than photos. Mosseri states that this growth started long before the team's work on the flow and recommendation algorithm, and in this context, they have seen a paradigm shift on the platform for many years.
The third situation is suggestions. These suggestions manifest themselves as people seeing content from people they don't follow in their feeds. The recommendation algorithm, which brings up content related to each other, mainly makes video and photo content stand out. We can say that those who do not like video content or suggestions also meet in an intersection group. Mosseri admits that they need to work more in this area and offer people more control.
Stating that the fourth situation is users who cannot reach the access they want, Mosseri stated that these users think that all these changes lead to a decrease in access. Although this may be true in some cases; He stated that this is generally not true.
January 2023
Instagram CEO Adam Mosseri admits that Instagram showed people too many videos last year. Mosseri said they are working on a better balance for users who still enjoy seeing photos on the platform in 2022.
In his weekly Q&A with users, Adam Mosseri said, “I think we're overly focused on video in 2022 and took it too far. "Basically, we showed too much video and not enough photos," he said. Mosseri said Instagram has since worked to achieve a more equal balance.
Instagram started testing a TikTok-style app design with a full-screen video experience last year. The experiment did not work well, causing Instagram to abandon the overhaul. But the video crackdown continued; and in July, the company combined all videos on the platform into Reels.
As Mosseri admitted, these videos were also preferred in the ranking algorithms of the stream and explore page. Instagram CEO stated that some photographers complained that the platform was no longer a square photo application, and said that they would restore the balance of photos and videos.