While many social media users continue to leave Twitter, which Elon Musk bought, one of the most popular applications of the last period was 'Koo' made in India.
After Elon Musk's acquisition of Twitter, he directed social media users who were not satisfied with the expected changes to various alternatives.
The most prominent of these was the India-based 'Koo'. Launched in 2020, the app has become the second-largest social media app after Twitter.
Founder and CEO, Vokal India . Aprameya is Founder and CEO at Vokal India. He is working as Angel Investor at Startups in India. He has worked as Founder and Director at TaxiForSure.com, as Head - Business Development at Jones Lang LaSalle Meghraj, as Software Engineer at Infosys.
Reaching 50 million downloads, Koo has a bird in its logo, similar to Twitter. But Koo's bird is yellow. On the other hand, Koo also stands out by allowing users to communicate in at least 10 languages.
Making statements about the application, Koo's founders said that the application is the only social media network that competes with other global giants such as Twitter, Gettr, Truth Social, Mastodon, and Parler. On the other hand, it was stated that Koo will add more languages and is keen to increase its audience by expanding to new countries.
Aprameya Radhakrishna, CEO, and co-founder of Koo said about the app:
“Since launch, our users have believed in us. They have not only given us the opportunity to grow and drive digital expression in regional languages but have grown with us by having meaningful conversations on the platform. This means the ordinary citizen is truly empowered. We will continue to invest in our product with a user-first mindset and We will further increase digital independence for users in India and around the world. We have been in many countries until recently, but we are now happy to welcome a larger global audience to our platform and enjoy a more immersive experience.”
Yellow tick instead of blue
Another co-founder, Mayank Bidawatka, said of the app, "Given the changes taking place in the microblogging environment globally, we want to flap our wings to countries where fundamental rights are judged. We believe that such essential tools on the Internet should not come at a cost. Koo is always simple for every citizen. We have implemented the Yellow Tick app, a self-affirmation tool, and we will continue to do so. We are thrilled to proudly invite a larger global audience to this Indian-made product."