Don't tell his mother he's an advertiser, he's a novelist: Who is Frederic Beigbeder?

French writer, literary critic, advertiser. His fame spread beyond his country, France, and he became a bestseller with his novels Love Lasts Three Years and 99 Francs, which were also adapted for the big screen.

After ending his ten-year advertising adventure, he sharply criticized advertising and made important observations about the inside of the profession.

He was born on September 21, 1965 in Neuilly-sur-Seine, France. His mother, Christine de Chasteigner, was a translator who translated important books, including the famous novelist Barbara Cartland, and his father, Jean-Michel Beigbeder, was a talent scout. Beigbeder also had a brother named Charles Beigbeder.

Beigbeder, who attended Louis-le-Grand after studying at Lycée Montaigne, was a successful student. After graduating from the Institut d'Etudes Politiques in 1989, where he studied political sciences, he became interested in literature.

Frédéric Beigbeder (born 21 September 1965) is a French writer, literary critic and television presenter. He won the Prix Interallié in 2003 for his novel Windows on the World and the Prix Renaudot in 2009 for his book A French Novel. He is also the creator of the Flore and Sade Awards. In addition, he is the executive director of Lui, a French adult entertainment magazine.

It would not take long for him to add advertising to his identity as a publisher and writer. Beigbeder, who worked as a copywriter and creative director for the world's most famous advertising agencies for a decade, published his first novel, Mémoire d'un jeune homme dérangé (Memoirs of a Deranged Young Man) in 1990.

Beigbeder, who met readers again with his novel Vacances dans le coma (Holidays in a Coma) in 1994, founded the Prix de Flore in the same year to support and reward France's promising young writers. Writers such as Vincent Ravalec, Jacques Bertrand, and Michel Houellebecq were some of the novelists who were awarded the Prix de Flore award, and in 2004, the award was given to an American, Bruce Benderson, for the first time.

Beigbeder published his third novel, L'amour dure trois ans (Love Lasts Three Years), which became a bestseller all over the world, in 1997. This novel made the author known to the masses. Beigbeder was also very interested in cinema and wrote scripts. His first script was Les Infortunes de la beauté, directed by John Lvoff.

The year 2000 was the year of the publication of the author's book 99 Francs, which was met with great interest in many countries and described his advertising experiences in funny and ironic language. This book, in which he condemned a world where money means everything on the axis of advertising, was the first book in the history of publishing whose name was changed due to a price change. 99 francs, which contribute to the understanding of the deep message hidden in the name of the book,

It took its place on the bookshelves with the slogan "Buy it without a new name change and make a profit".

In 2002, with the offer of Warner Bros, Beigbeder released an album called La Bande originale de ma jeunesse, and immediately afterward, in 2003, he introduced the reader to his fifth novel, Windows on the World. In the same year, Beigbeder presented a program called Hypershow on the French TV channel Canal + with names such as Jonathan Lambert, Sabine Crossen, and Henda. In the elections of that year, he supported the French Communist Party candidate Robert Hue.

The author, who returned to the big screen after publishing his novel L'égoïste romantique (The Romantic Egoist) in 2005, wrote the script of The Day All Women Loved Me, directed by Antoine Manceaux, with Manceaux. After publishing his novel Au Secours Pardon in 2007, the author worked on the cinema adaptation of his novel 99 Francs, which met with readers in 2000 and attracted great attention.

Beigbeder has a daughter named Chloé Beigbeder from his divorced wife. After his tour in Mexico to promote his book "Le dernier inventaire avant Liquidation", the book was chosen as the most important novel of the 20th century by the votes of 6 thousand of French readers.