A Bünyamin Aydın Story: Who is the founder of Les Benjamins?
Bünyamin Aydın blends cultures, traditions, and stories in his designs. The 'Les Benjamins' he founded is known all over the world as a luxury street fashion brand.
He is the creator of the street-style brand Les Benjamin. It is a brand that has eyes all over the world, inspired by the life of its founder Bünyamin Aydın, fed by his passion for photography and hip pop, between Turkey-Switzerland-Germany.
Les Benjamins' clothing collections are currently available in stores worldwide at Harvey Nichols, Antonioli, Saks 5th Avenue, and more. Les Benjamins brand entered the industry with a modest 3D-printed t-shirt. This project, which received attention and appreciation, provided Bünyamin Aydın with an invitation to enter Mercedes-Benz Fashion Week Istanbul and subsequently Milan Fashion Week. While Les Benjamins aims to represent a vision of the contemporary East, Bünyamin Aydın says, “We are a platform that shows how we want the East to look today”.
Les Benjamins' new logo, based on a rangefinder camera image, was created with the same philosophy behind the same vision. Les Benjamins' creative vision is based on culture, travel, and outdoor photography, promoting a sense of seeing cultures through a camera lens. The main purpose of Les Benjamins' flagship store in Istanbul is to capture the spirit of the multicultural universe and accompany the young population of Istanbul to be involved and develop at the same time.
Growing day by day, Les Benjamins also received investment from Esas Holding in Turkey.
Bünyamin Aydın became the first Turkish fashion designer to attend Paris Men's Fashion Week in 2019, and the first Turkish designer among 12 collaborators with Nike. Bünyamin Aydın also received the Fashion Designer of the Year Award given by Esquire in 2018. To date, he has also collaborated with brands such as BMW, Beşiktaş, Hennessy, Nike, Apple, and Alpha Industries. Les Benjamins also prepared a capsule collection at Harvey Nichols and Bloomingdale's stores in the Middle East.
Those Who Prefer Les Benjamins in the World
It is possible to see Les Benjamins, preferred by the arts, sports, and business community, on celebrities such as Rosie Huntington Whiteley, Rita Ora, Justin Bieber, Robert Downey Jr, Barbara Palvin, Travis Scott, and Ellen DeGeneres.