Johnson & Johnson: Why is there a repeat in the name?
Because Johnson & Johnson was founded by three brothers. When the company was founded in 1886, its most important businesses were sterilizing materials and adhesives. The American company, which later grew through acquisitions, is today a global giant.
"One was a dynamic leader. Another was a brilliant inventor. And the third, an ace at marketing. They were brothers Robert, James and Edward Mead Johnson, and in 1886, they brought together their respective talents to found a small family company that bore their surname."
The Johnson & Johnson company was founded in 1886 by three brothers—Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. In the early years, the company specialized in sterilization materials, adhesives and medical products. The rapidly growing company created production facilities and branches first in the USA and Canada, then in Europe.
The company's business operates in three key sectors—Consumer Health Care (consumer products), Medical Devices & Diagnostics (products for hospitals: medical products and equipment) and Pharmaceuticals (pharmaceuticals).
One of the reasons for Johnson & Johnson's growth from the 1950s was the succession of many companies. Thanks to this policy, Johnson & Johnson became one of the largest companies worldwide.
The logo of this brand, which emerged in 1886, has never changed. The management is reluctant to remake it so that the brand does not lose the recognition it has gained in the industry for many years.
In the logo, there are only double surnames of the founders, in connection with the original ampersand. This element of visual identity indicates that there are several founders with the surname Johnson and are equally involved in their activities. Moreover, the bond between words is miniature, reminiscent of a friendly outstretched hand with an open palm.