Sara Blakely's Awesome Success Story
The search for a stocking that does not moisten the legs to wear in the office has earned Sara Blakley from the USA the title of "the youngest woman in the world to become rich by her own efforts"...
Sara Blakely was born on February 27, 1971 in the United States. Born in Florida to a family of artists and lawyers. Blakely, who wanted to study law, changed her goals when she got very low grades in the exams she entered. She worked at walt Disney World for a while. During this time, she also did stand up for a while.
Blakley, who develops collectible and invisible stocking corsets, which are always very important for the women of the modern era, but remain unsolved, is the owner of a giant company with a turnover of 1 billion dollars today. The impressive story of Blakley, who was on the cover of the special edition of Forbes magazine's "Billionaires of 2012", was given wide coverage. It was neither a company, an advertisement nor an investment that brought Blakley, ranked 153rd, to this list.
She was working at Disneyland
Blakley, who has very different characteristics from known managers, describes himself as a person who is afraid of speaking in public and has a fear of airplanes and heights. When she was a regular employee at Disneyworld's Florida branch, Blakley, who needed a stocking with open toes and body, decided to make this product himself. Despite having no previous fashion or marketing experience, she set aside the $5,000 she had saved to invest in the hosiery business.
Blakley, who started to look for a factory that could sew any kind of socks she wanted by wandering around the country, also acted on intellectual and brand rights without any help from anyone. Blakley, who chose the name "Spanx" for his brand because it was easy to remember, also learned marketing techniques and creating a logo online. Insisting on moving forward alone, Blakley became one of the world's 104 female billionaires in return for this attitude.
The Oprah Winfrey effect
The famous US talk show host Oprah Winfrey's statement in her program in 2000, "My favorite product this year is Spanx corsets," created a magic wand effect for Blakley. Spanx corsets, which do not even have a website yet, broke demand records. The turnover of the company, which reached a volume of 4 million dollars in its first year, reached 10 million dollars in its second year. Except for Winfrey, who advertised unannounced, Blakley did not accept any investors' or advertisers' offers. Among the regulars of corsets, which have become an indispensable product for the red carpet, are names such as actress Gwyneth Paltrow, Emily Blunt and Octavia Spencer. Married and has a child, Blakley sums up the change in her life by saying, “I think money makes you more yourself.”
Spanx, Inc. is an American underwear maker focusing on shaping briefs and leggings, founded in Atlanta, Georgia. The company manufactures mainly pantyhose and other underwear for women and, since 2010, produces male underwear as well.