He put capitalism through the prism of the fashion world: Who is Jeremy Scott?
Jeremy Scott left his creative director position at Moschino in 2023, which he had successfully held for 10 years. The designer has successfully carried the legacy of the brand, which is based on humor and irony.
In the fashion world, there is almost a leaf fall in 2023. After the loss of legends such as Issey Miyake, Vivienne Westwood, and Paco Rabanne; The news of the separation of designers like Alessandro Michele, Riccardo Tisci and Jeremy Scott, who have taken the fashion houses they represent to other dimensions, follow. Jeremy Scott, who has been the creative director of Moschino since 2013, successfully managed the image of the brand that Franco Moschino founded with humor and irony. However, in February 2023, after 10 years with the brand, he unexpectedly left his job. In his first interview with The New York Times, the designer announced that he took Moschino to a level by doing the best he could in 10 years, but decided to leave such a decision to continue on his own path independently with his own brand.
Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture’s most irreverent designer", and "fashion's last rebel".
Rossella Jardini, who became the creative director after the death of Franco Moschino, who laid the foundations, kept the brand alive. After that, everyone witnessed that Jeremy Scott, who carried the true legacy of Moschino to the present day, fulfilled his duty well, in the light of the successful collections he created. Just like Franco Moschino, Scott took capitalism through the prism of the fashion world and embodied pop art, inspired by many simple details in our daily lives. The designer gave Moschino many bright moments. Let's remember these unforgettable moments together.
Moschino's Launch into Space
In February 2018, Jeremy Scott brought us 60 alien replicas of Jackie Kennedy to the podium, creating a utopian world instead of an earthly commodity like Barbie. The designer's inspiration for this collection was the increasing number of fake news and conspiracy theories during the time of Donald Trump. He combined the conspiracy theory that President Kennedys were aware of extraterrestrials or that one of them was an alien with the designs in his collection.
Fashion McDonald's!
Fall-Winter 2014 was Jeremy Scott's first collection for Moschino. Fashion critic Tim Blanks then described Scott as "the flamboyant, daring, and creative successor to Franco Moschino." In particular, iPhone cases in the form of french fries and hamburger bags with McDonald's logo became the favorite of collectors.
Barbiecore
Jeremy Scott, who has loved Barbie dolls since he was a child, worked on this passion in the Spring-Summer 2015 fashion show. With the colors, campaign shots, and logotypes used in the collection, the “Barbiecore” trend, which influenced many brands, started.
A Space Odyssey
Jeremy Scott created a 58-piece collection inspired by the set design of Stanley Kubrick's iconic film "2001: A Space Odyssey." Paintings, wardrobes, carpets, dresses, lampshades, and candlesticks were also included in the collection as head accessories.
If They Can't Find Bread, Eat Cake
In the Fall-Winter 2020 collection, the designer carried the Versailles Palace to the podium, which was at the time of Marie Antoinette's quote "If they can't find bread, let them eat cake". The collection was reminiscent of the theatrical performances of Vivienne Westwood and John Galliano.
Million Dollar Moschino
Successful collections made by famous designers until 2019 and successful collaborations with brands such as H&M, Mario, and The Sims brought great profit to Moschino. Celebrating this success and satirizing details such as the slot machine, the pawn of the capitalist system, the lottery tickets, and the servers of the lottery resembling the characters from the movie "Pleasantville", the collection made a lot of noise both with its designs and with the campaign photos taken by Steven Meisel.
Muppet Show
Not a single model appeared on the Moschino podium during the 2020 pandemic. Jeremy Scott showcased his collection of 76cm dolls made by The Jim Henson Company. There were no live guests on the show, either. Puppet versions of designers, journalists, and celebrities took their places on that famous front row.